Surrounded by self-styled UX experts. The challenges of UX professionals in large enterprises.
This talk is for everyone involved in creating digital products: designers, researchers, product managers, developers
In big companies, everybody — including the management board — claims that they work for the good of the customer. And nobody knows what it actually means. As a designer with several years of experience in a big tech enterprise, I want to share with you my thoughts on UX professionals’ role in shaping the awareness of the customer point of view.
From this talk you’ll learn:
- how to reduce self-styled UX experts’ false assumptions and focus on actual users’ needs and problems
- how to engage non-UX people in the research and design process
- how to present research results to draw everyone’s attention.