When your customers are used to bad solutions. Lessons learned from redesigning an old, neglected product.
This talk is for everyone involved in creating digital products: designers, researchers, product managers, developers
We all know that people don’t like changes. But have you noticed, that people hate them even more when it comes to a product they use on a daily basis and which they are accustomed to? It makes implementing changes much harder than you can assume. I faced the challenge of redesigning a digital product that had existed for years and had been used by millions of customers, so I know this struggle perfectly well. Let me share my experience with you.
In this talk I will cover:
- how can you know that people are used to the current version of your product
- what is helpful in testing a redesigned product — how to properly define the MVP and how to implement changes in a product to which end-users are accustomed
- how to prepare yourself for reactions of customers after introducing changes.