ПрофсоUX 19

Конференция #1
для UX-профессионалов в России

2 марта 2019

ул. Лодейнопольская, 5
КЦ «Петроконгресс»

When your customers are used to bad solutions. Lessons learned from redesigning an old, neglected product.

This talk is for everyone involved in creating digital products: designers, researchers, product managers, developers

We all know that people don’t like changes. But have you noticed, that people hate them even more when it comes to a product they use on a daily basis and which they are accustomed to? It makes implementing changes much harder than you can assume. I faced the challenge of redesigning a digital product that had existed for years and had been used by millions of customers, so I know this struggle perfectly well. Let me share my experience with you.

In this talk I will cover:

  • how can you know that people are used to the current version of your product
  • what is helpful in testing a redesigned product — how to properly define the MVP and how to implement changes in a product to which end-users are accustomed
  • how to prepare yourself for reactions of customers after introducing changes.

Anna Jozanis

 

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